20 % markup calculator
To add a 20 % markup, multiply the cost by 1.2. A product that costs 100 sells for 120.00. A 20 % markup equals a profit margin of 16.67 % of the selling price.
20 % markup price table
| Cost | Selling price | Profit |
|---|---|---|
| 10.00 | 12.00 | 2.00 |
| 25.00 | 30.00 | 5.00 |
| 50.00 | 60.00 | 10.00 |
| 100.00 | 120.00 | 20.00 |
| 250.00 | 300.00 | 50.00 |
| 1,000.00 | 1,200.00 | 200.00 |
Formula
Selling price = cost × (1 + 20 ÷ 100) = cost × 1.2. Profit = cost × 20 ÷ 100. For example, a cost of 80 becomes a price of 96.00. The table shows common costs; amounts work in any currency.
Markup is not margin
Markup is measured on the cost, margin on the selling price. That is why a 20 % markup gives only a 16.67 % margin: margin = markup ÷ (100 + markup) × 100. If your target is a margin, use the profit margin calculator instead to avoid underpricing.
Working backwards from the price
If you know the selling price and the markup, divide the price by 1.2 to get the cost. A price of 100 with a 20 % markup means the item cost 83.33.
Popular calculations
Frequently asked questions
How do I calculate a 20 % markup?
Multiply the cost by 1.2. For example, 100 × 1.2 = 120.00.
What margin is a 20 % markup?
A 20 % markup equals a 16.67 % profit margin on the selling price.
How do I find the cost from the price?
Divide the selling price by 1.2. A price of 100 means a cost of 83.33.